Labubu: The Creepy-Cute Collectible Dominating 2025
Discover Labubu, the unique creepy-cute collectible by Pop Mart. Explore the various rare editions and learn why it's setting trends in fashion and pop culture in 2025.
LIFESTYLE
Wait... What Is Labubu?
If you’ve been scrolling through Instagram or TikTok lately and stumbled upon a little wide-eyed creature with a crooked grin — that’s Labubu.
At first glance, it looks… odd. A little spooky. But strangely adorable. And before you know it, you’re hooked.
Labubu is part of the designer toy movement led by Pop Mart, and it’s become one of 2025’s most talked-about collectibles. And no, it’s not just a toy. It’s art. It’s fashion. It’s a vibe.
Why Is Labubu So Popular Right Now?
Labubu is everywhere, and it’s not just luck. Here's why people — from teens to celebrities — are obsessed:
1. Blind-Box Thrill
You don’t know which Labubu you’re getting until you open the box. That mystery moment? It's addictive.
2. It’s Become a Fashion Statement
From BLACKPINK’s Lisa to Rihanna, celebs are rocking Labubu accessories like keychains and bag charms.
3. It Feels Personal
Each Labubu has its own expression, outfit, and energy. People say, “This one feels like me.”
4. It’s Actually Valuable
Some rare Labubus resell for $300 to $800 online. It’s like Pokémon cards… but fashion-forward.
Types of Labubu Collectibles (And What They Mean)
Whether you're just getting started or deep in the fandom, here's a look at the most loved Labubu versions:
Search Trends & Market Buzz
"What is Labubu" and "Labubu toy" have over 2.1 million global monthly searches.
Interest has grown 137% in the past 3 months, especially in India, UAE, China, and the US.
Social platforms like TikTok and Instagram Reels are flooded with unboxings and showcase reels.
Why People Love Labubu
✔️ Unique aesthetic – cute, creepy, and cool
✔️ Emotional attachment – people relate to the personalities
✔️ Limited supply – creates demand and community
✔️ Instagrammable – great for content creators and toy influencers